LÜMÉ | Tyanna Reeves

LÜMÉ | 2025

Project Objective

This project focused on print and product design for LÜMÉ, a playful, vibrant, and bold skincare brand targeting women ages 16-25. Using Adobe Photoshop and Adobe Illustrator, I developed visual elements that aligned with the brand’s energetic identity. My role involved creating engaging packaging designs, strong brand concepts, and eye-catching social media assets to raise awareness and drive engagement across platforms.

Overview

LÜMÉ is a bold, playful, and vibrant skincare brand designed for confident, fun-loving individuals aged 16-25 who want effective skincare with personality. It stands for radiance, self-expression, and embracing your glow—on your own terms. Unlike high-end luxury brands, LÜMÉ is all about fun, inclusivity, and energy, with bright colors, engaging social content, and powerful skincare formulas that deliver real results. The brand's personality is bold, fresh, and unapologetic, encouraging its audience to “Glow Loud, Glow Proud.”